“We’re creating value by increasing market competitiveness and delivering operational excellence”

An interview with Gene Rico,
Chief Executive View Interactive Q & A

2007 Highlights

Graph: Revenue, 2005-2007 Graph: Profit for the year, 2005-2007 Graph: Earnings per share, 2005-2007

Measuring our success

Generico is a leading designer and manufacturer of safety and navigation systems for the private leisure boat market in Europe and North America.

Strategy in action

All Weather Beacons GPS

View our KPIs

Graph: Revenue from new products (%) Strategic progress

What is our investment proposition?

  • Growth markets
  • Leading market position
  • Expanding market share

What we do

What is our strategy?

Market competitiveness and operational excellence leads to shareholder value

Defining our strategy

How are we delivering value?

  • In 2007, revenue grew 21% to £209.9m
  • Pre-tax profit grew 19% to £26.0m
  • Cash added value totalled £13.4m

…but there’s still more to do.

Delivering value

About this site

Warning:
Generico is not a real company.
This is not a complete report.

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